Thursday 11 July 2013

Michael Porter Blues


Week 2 and we are into the swing. Probably the subject that has tested us the most has been Strategy Planning in International Markets. Michael Porter's frameworks for competitor strategies has really messed with our heads! The great man is pictured above. I am not sure if he would have been pleased or frustrated with the way we have grappled with his thinking but we are getting there.....

We have looked at his theory in its purist form - Pure Porter and applied it to case studies. It forms an essential part of a strategic framework we will use to deliver effective and efficient corporate strategies. Porter is an economic rationalist who has made us just a little more irrational at the moment.

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